If you thought that at LingPerfect we only dealt with translations, buckle up. The range of content-related services we excel at goes much further than bridging language barriers. That’s why we decided to write a set of articles that describe all the services we can do for you. Today’s special: audio transcription.
What is audio transcription?
Audio transcription is the process of converting an audio file into written text. It doesn’t look like rocket science, right? Think again. The way we speak differs a lot from the way we write. When speaking, we focus less on grammar and syntax. The use of pronouns spikes up, and our sentences become shorter. It doesn’t mean that spoken language equals illogical prattle. But the way we express this logic differs a lot between spoken and written word.
By consequence, a transcription that merely puts voice into writing is often abstruse. That’s why audio transcription usually requires an additional step called normalization. A normalized transcription conveys the original message faithfully, but it becomes more readable because it adapts the message to the rules of written language.
How does audio transcription work?
Audio files can come in various formats: mp3, wav, and others. We can work with any type you have at hand.
We then import the file in proprietary software, which is used by our team of professional transcribers. Besides impeccable knowledge of grammar, a transcriber must be well versed in the transcription conventions. These span from using tags to denote special sounds to removing unnecessary clutter. Not to talk about diligence and superhuman focus. It takes a special kind of person to be able to sit through hours of audio files and decode utterances.
The audio file gets processed depending on the final use of the transcription. For instance, if you plan to use it for subtitling, we will insert timestamps along with the text. This will make your life much easier when you need to embed the subtitle file into the video.
It’s 2020. Can’t the machines do the transcriber’s bidding?
They can, but only if you are willing to compromise on quality. With AI powering up automated transcription programs, the number of bloopers like 49-year-old occasional male instead of 49-year-old Caucasian male went down by quite a few notches.
But a machine won’t do all the dirty work for you. In years of transcription experience, we never received a file that didn’t contain proper nouns like surnames or places. Without adequately researching them—which only a human transcriber can do—the final product is bound to contain mistakes.
Isn’t audio transcription just for legal proceedings and medical files?
Litigation and medical transcripts are the more traditional sectors that have benefited from it. But if your business is elsewhere, don’t steer away from audio transcription just yet. Here is some food for thought on how audio transcription can unleash the power of your content, too.
- CONTENT (RE)CREATION
We all know creating content can be costly. Coming up with ideas for new posts is often a daunting affair. Surprise: your next blog post topic is actually lurking in the video or podcast you already produced.
You can get a head start on your new piece of written content by captioning your audio or video content.
That way, you’ll spend less time on brainstorming and “reinvest” the money you put into previously published content.
The WHO recently published a staggering figure. One in every twenty people suffers from disabling hearing loss. By 2050, they estimate this figure to double—in a group of ten, one person will suffer from a hearing impairment. Transcribing your audio content will help you reach an otherwise inaccessible audience.
There’s no point in denying: video is the new king of content. But if your videos aren’t searchable by search engines, you limit your reach potential. Thus, the ROI on your marketing collateral plummets. Think about it for a second: a five-minute video can contain as much as nine hundred words. That’s a wealth of keywords.
Posting the transcript next to your video increases your chances of ranking better because you make it easier for crawlers to index your content.
Wrapping it up
Have you been shying away from audio transcription because you thought it was unnecessary for your business? Well, now is the time to reassess your position.
Transcribing your audio material can help you hit a higher ROI on your marketing efforts with better SEO ranking, a wider distribution, and content recycling. Send us a message, and we’ll be happy to explain the perks of audio transcription in greater detail.