Many industries see market research services as a necessary tool for continued success. Market research translation services will be a key component of your growth strategy, whether your business is expanding into a new global market or looking to improve its current position in an international setting. At LingPerfect, we offer market research translations to businesses around the world. Our Project Managers have forged strong relationships with certified, professional linguists, and together they diligently produce high-quality, tangible results. Our staff will manage your work with native-level understanding of the language and culture of your target market, allowing us to quickly and efficiently achieve your objectives.
How can market research translation help your business?
If your company conducts market research on behalf of other businesses, then you are already aware of the vast global market your clients are eager to develop. Extending international service offerings to your clients will further enhance your reputation as a global point of contact. It is important to consider that when your target market speaks another language, the response to your message may differ from what you experience in your native language. This is perhaps the most important reason to consider building a partnership with a Language Service Provider (LSP) who has experience translating market research materials for use internationally.
What makes a good market research translation?
Accuracy and experience are important for the successful implementation of your international needs, but what is the most important consideration when choosing your translation partner? It all comes down to one important characteristic: clear communication and planning with a partner who understands the industry. It is easy enough to take a text and have it translated into another language. Making sure your text reflects the right tone and nuances for the target market, however, requires expertise and sensitivity. A provider who strives to understand your goals, brand image and requirements will be sure to bring that knowledge into the workflow. This will show that your LSP not only has excellent customer service, but the experience and knowledge to successfully complete your market research translations. Any individual who is responsible for writing surveys knows how vital it is for the wording to be perfect in order to achieve the most accurate results. You should work with an LSP who understand this well and works with other industry experts to deliver the results you need.
Our market research-related translation expertise includes:
- International questionnaires in over 150 languages
- Open-ended/verbatim responses
- Online Quality Control (QC), successful content testing after deployment via your CMS platform
- Code cataloging
- Consumer response organization and summaries
- Phone survey scripts for domestic polls
- In-person focus groups
LingPerfect is a proud partner of Marketing Research Association (MRA).